The fact that marketing is such a consistent feature of your business operations would seemingly render the question of whether or not to hire a permanent in-house marketing team redundant. However, it’s worth considering how many different types of marketing there are, and how some types can be handled without dedicated skills.
Equally, though, taking for granted the fact that you can simply outsource whatever marketing you need to do might lead to a situation where you’re spending more money than you need to. Striking a balance means finding a truth that is right for your specific brand, and the specific set of circumstances that you find yourself in.
The Trade
It might be that the skills you need for a specific marketing campaign are too specific to hire for. If you wanted to pursue marketing in the field of search engine optimization, for instance, it might not make sense to hire people just for that one particular function – especially if it was only something that you were thinking of doing from time to time. Instead, you might look to outsource this to a specialist service, such as Shopify SEO services, so that they can increase your visibility based on the specifics of your brand. After all, there are resources that your business has to juggle other than straightforward financial cost, and taking the time to develop an in-house SEO team could be draining in other areas.
The Cost
That is an element that is worth consideration, however. If there is a type of marketing that you feel as though your business is going to resort to again and again, the repeated cost of outsourcing could prove too large of a strain on your business – and the gap in time that emerges while you wait for your funds to replenish could lead to a detrimental gap in your marketing.
In that situation, an in-house team might make more sense. Again, though, when it comes to some forms of marketing, such as social media, you might find that you’re able to roll these responsibilities into a role that doesn’t necessarily constitute a whole marketing team – such as a communications officer, who can also handle other duties.
The Quality
The question of quality is one that will vary from situation to situation. If, for instance, your business wanted to create some video marketing material, you might feel as though this is something that you could technically do with your team even if none of you have that much experience with video marketing. Phone cameras are widely used for such purposes and editing software is widespread, so the tools are readily available. However, what you’re hoping that this content will have is impact, and if you don’t have experience in conveying messages in the right way, this impact might never come. That’s not to say that outsourcing will always provide a higher quality result than in-house operations can, but it’s important to understand when cutting costs might not be the right approach.
