Using empathy mapping to explore your users’ needs, emotions, and behaviors can lead to better design decisions and improved user experiences. Creating empathy maps is best done as a team to achieve deeper insights and ensure the team is aligned. Begin by defining the purpose of your empathy mapping session. Then, prepare by having a…

Address Change Data Solution – Why Does It Matter?
Do companies occasionally send you mail for people who no longer reside at your address? Do you ever discover that despite informing a company of your new address, some of your mail still finds its way to your old one? It’s really annoying, right? You should know that the benefits of maintaining accurate address information…

The Future of Telecom: Predictions for the Next Decade
The rapid march of technology continues to move at a fever pitch never seen before. When you think we’ve seen a plateau in advancement, something else new comes along and changes the way we think, communicate, and do business. The telecom industry is not immune to these changes, and in fact, it remains at the…